Most Shopify themes look fine on day one and fall apart by month three — slow on mobile, generic on the PDP, and locked into a template you can't move past. Merkle Lab builds custom Shopify and headless storefronts engineered for performance, SEO, and conversion. Our headless build for Dosed (dosed.in) is one example: a Next.js storefront on Shopify, tuned for speed and brand experience.
Start Your Shopify BuildBespoke themes built from scratch — designed around your brand, not a template. Tailored PDPs, collections, and checkout flows that match how your customers actually shop.
Decoupled commerce on Hydrogen or Next.js, powered by the Shopify Storefront API. Maximum design flexibility, instant page transitions, and the foundation we used for dosed.in.
Sub-second LCP, optimised image pipelines, and Lighthouse-tuned builds. Faster stores rank better, convert better, and pay back the build cost on their own.
Product, breadcrumb, and review schema, clean URL structures, sitemaps, and on-page SEO baked in from day one — so organic traffic compounds instead of leaking.
We instrument PDP, cart, and checkout, then iterate with A/B tests on layout, copy, and offers. Lifting conversion by even 0.5% on a profitable store often outweighs the entire build cost.
Payments, shipping, subscriptions, CRM, ERP, loyalty — connected cleanly to Shopify. Migrating from WooCommerce, Magento, or Wix? We handle data, redirects, and SEO preservation.
We learn about your business, technology stack, challenges, and goals in a no-obligation 30-minute consultation.
Our team analyses your environment and delivers a tailored proposal with clear scope, timeline, and pricing.
We execute with minimal disruption to your operations, keeping you informed at every milestone along the way.
Regular reviews, proactive recommendations, and continuous optimisation keep your IT ahead of your business.
We learn about your business, technology stack, challenges, and goals in a no-obligation 30-minute consultation.
Our team analyses your environment and delivers a tailored proposal with clear scope, timeline, and pricing.
We execute with minimal disruption to your operations, keeping you informed at every milestone along the way.
Regular reviews, proactive recommendations, and continuous optimisation keep your IT ahead of your business.
Whether you need to cut IT costs, modernise your infrastructure, get reliable support, or build an AI-powered application — Merkle Lab has the expertise to make it happen.